Sales Integrity has five Practices, each with distinct services to drive top-line growth and bottom-line results.

We leverage the People-Process-Automation (PPA) model of service delivery to help our clients accomplish the goal of profitable revenue growth. To better understand this model, it is important to take a look at the key components that make up a complete sales operation. We will describe these components by categorizing each one within the People, Process or Automation classifications.

CRM/SFA Process Consulting
Sales process mapping and business analysis services for Customer Relationship Management and Sales Force Automation technology implementations.

Results Focus:
Technology implementations can be complex, time consuming, and a strain on internal resources. When it comes to the implementation of technology that supports the sales organization, the most common oversight is cutting short the up front business analysis of the sales processes the technology will support.

The result is technology deployed that does not support the business need for the sales organization and executives left frustrated that their sales team is not utilizing the tool they spent so much money to implement on their behalf. The reality is that a CRM/SFA product implemented without considering the sales processes it supports can actually cause your sales team to be less productive than they were prior to the implementation.

Sales Integrity addresses this issue through CRM/SFA Process Consulting. We focus specifically on the front end of CRM/SFA implementations and integrate seamlessly with partners who handle the technology installation, configuration, customization, integration and training. To learn more about Sales Integrity's CRM/SFA Process Consulting services, please contact us via phone or email.